Ecomedia, a CBS-owned company, sponsors what they consider to be “critical, yet underfunded, environmental, health, and education projects in communities nationwide.” It’s a new way that brands and companies are finding to deliver experiential marketing rather than self-promoting ads.
In 2019, EcoMedia sponsored a mural on the outside of the YMCA in southwest Denver. Michael Ortiz’ painting works across barriers of language and culture to inspire young women—and anyone else open to the message—to find the joy of education and value themselves as an important part of a very big world.